PACKAGE DESIGN & STYLE GUIDES
Package design is not just a box filled with images but a billboard to engage your consumers. It’s important that the design is well laid out and screams, “Look at me and pick me up!”
FAST AND FURIOUS 8 | FATE OF THE FURIOUS MOVIE PACKAGE DESIGNS
NBC/Universal’s Fast & Furious franchise is #6 highest-grossing movie franchises of all time. I had the opportunity to drive the brand development for toy packaging for the latest iteration of the franchise, Fate of the Furious. See how I was able to capture its brand DNA and showcase it through great package designs and structure.
TOLLHOUSE seasonal package designs
Tollhouse was seeking a fun and engaging package that Moms and kids would be attached to. I created new characters and designed a package that had the same architecture to be used throughout the year.
DISNEY’S TOY STORY 3 | PACKAGE DESIGN & STYLE GUIDE
Disney’s Toy Story franchise has tugged at our heart strings for years with their great stories and characters. I was very excited to have an opportunity to work with our Disney partners to showcase the fun of the brand for the Toy Story 3 movie.
TOY BOX INNOVATION PACKAGE DESIGNS
Newly formed TOY BOX team was tasked to come out with something new and innovative lines of toys. These award winning toys received plenty of praises from the retailers and paved the way for more innovative toys that sparks a new way to play.
HOT WHEELS | TRACK BUILDER SEGMENT | SPEEDOMETRY LINE
Who doesn’t like going fast? Here is a line of Hot Wheels toys that can be built to create your ultimate track
KELLOGG CEREAL BARS | PACKAGE DESIGN
Kellogg’s first series of their iconic cereals in a form of a cereal bar. Easy to eat and easy to enjoy those nostalgic flavors.
DISNEY’S CARS 2 PACKAGE DESIGN AND STYLE GUIDE
Newly formed TOY BOX team was tasked to come out with something new and innovative lines of toys. These award winning toys received plenty of praises from the retailers and paved the way for more innovative toys that sparks a new way to play.