DISNEY’S CARS 2 PACKAGING

The second film in the successful CARS trilogy. Star race car Lightning McQueen and his pal Mater head overseas to compete in the World Grand Prix race. But the road to the championship becomes rocky as Mater gets caught up in an intriguing adventure of his own: international espionage. it was a great opportunity to partner with the Disney creative team to develop and design the new package line look for the franchise.

DISNEY CARS 2 package designs

KEY ROLE: CREATIVE STRATEGY, CREATIVE ALIGNMENT WITH LICENSOR, EXECUTIVE PRESENTATIONS, DRIVE CREATIVE DIRECTION WITH VENDORS AND INTERNAL DESIGN TEAM.

When we first started exploration the movie was still in it’s early stages and the final theme was still being solidified. So, I took the strategic approach by having the team explore themes based on the the brand DNA from the past and the new possible themes of the upcoming movie.