HOT WHEELS PACKAGING
Fifty years ago, the classic toy car franchise was created by the co-founder of Mattel, home to other iconic toys including Barbie. Since 1968, more than 6 billion Hot Wheels cars have been sold. According to Mattel, 10 Hot Wheels vehicles are sold every second.
hot wheels TRACKSet package designs
KEY ROLE: Creative strategy, package design and art direction
HOT Wheels speedometry package
KEY ROLE: Creative strategy, package design and art direction
