TOY STORY 3 PACKAGING AND STYLEGUIDE
Co-created with Disney Consumer Products Creative team to drive the line look for the new Toy Story 3 movie.
OBJECTIVE: Develop and design package line look that brings the fun and theme of TS3.
KEY ROLES: Drive and manage creative strategy and concepts with licensor, vendors and internal team. Create segmented line looks to support retail requirements. Bolster and maintain relationships with licensing partners Creative, Product and Marketing teams
Toy Story Package Style guide
KEY ROLES: Develop a system of package design rules that can scale across multiple package platforms and licensees/segments
