Fast & Furious 8 | fate of the furious

Partnered with NBC Universal to drive the line look for the Fast & Furious 8 movie.
OBJECTIVE: Bring freshness and excitement to packaging by using movement in the structures, graphics and illustrations inspired by the brands history and DNA.

KEY ROLES: Drive and manage creative strategy and concepts with licensor, vendors and internal team. Create segmented line looks to support retail requirements. Bolster and maintain relationships with licensing partners Creative, Product and Marketing teams.

2017 Fast & Furious mainline package line look

early explorations | structure language & color palletes

Looked outside of the box and explored color palettes that were not usually found in the vehicle aisle to create an “own able” color palette and package shape.

CAMO SEGMENTATION | WALMART EXCLUSIVE

"Ask any racer. Any real racer. It don't matter if you win by an inch or a mile. Winning's winning."

- Dom Toretto

PRemium Collector box sets | Target exclusive

Limited budget for windows or unique shape lead me to create unique package graphics that paid homage to the different type of vehicles were found in the movies.